Case Study: eCommerce in Instagram ADS, How to Gain 1,200 Leads Per Day on a Budget of $300,000 Per Month

Case: eCommerce on Instagram Cases

Hi there, it’s Dennis Kogan and this is a fresh wow-case of our traffic team. I want to tell you how we increase business profits by 6x with Ads on Facebook/Instagram.

Cooperation with the client is not over. We are still working.

The benefit for the client is that we increased revenue by 6 times without loss of payback. It is very cool.

About the results of advertising on the Instagram funnel

$3,622,000 was spent in the advertising account in 1 year.

Case study eCommerce

The average number of Leads per day during our work is 1200-1400. Prospects — 300-400.

Results

We started with a monthly budget of $50,000. A month later we reached $150,000. In half a year for — $300,000+.

Financial results — advertising budget expenses >10% of all Revenue.

You know that the results with a $10,000 advertising budget per month and $100,000 will be very different in terms of payback. We managed to scale the budget, while maintaining the payback.

This task looks simple, but few specialists manage to complete it. Because when budget is scaling, payback is always lost.

From $500,000 Mo/revenue, the business grew to $3,000,000 with no loss in payback. It’s just cool.

Dennis Kogan
I remember a funny incident when a junior analyst started to teach me and told me that marketing is immeasurable. Here is a specific result, where our team worked and our result can be easily measured.

Total Spent: $3,622,000
Revenue: $36,426,000

 

Instagram account during this time has grown from 28,000 subscribers to 185,000. And now the account has a huge loyal core of the audience.

Let’s tell you more.

Business with the right approach

At the beginning of 2021, a client approached us with a very seasonal and expensive product that should not be sold at the summer. I still cannot say what kind of product it is, because the niche is very competitive, and we still continue to work with the client.

Imagine this situation:

You turned the market upside down and learned how to sell air conditioners ahead of your competitors.

In October, when sales stop for everyone, competitors turn off advertising because they know their sales season. But you learned to sell all year round.

It’s mesmerizing.

Ljt Ads Team eCommerce
I, when I realized what a good project we would be working on.

Moreover, you are not selling cheap air conditioners, conversely expensive and elite ones.

At the beginning of our cooperation, until I saw the financial results of the business, I was sceptical about such a project. But it worked.

Working with a client who has a strong business that knows how to sell, has good SMM and strong marketing is a great pleasure.

What was required of us

  • Scaling an advertising campaign while maintaining payback.
  • KPI — the share of advertising costs >10% of the total revenue.

That is, they spent $500,000 on advertising — they received $5,000,000 in revenue.

Sales funnel

Acquisition to Instagram account. Remarketing on Instagram, Instagram Direct and website.

We tried acquisition to Direct and Facebook Lead forms – leads were cheaper, but they were unconscious, they didn’t study the profile, they didn’t subscribe well. Sales conversion from them is 3 times worse.

About the most important

1. The essence of success is in a strong service offer + the product itself. The content sales funnel in the Instagram account and live broadcasts once a week help to sell.

A funnel that pays off best looks like this:

  • Acquisition sees an ad with an offer and a deadline, enters the profile and subscribes.
  • Falls into a tricky month-long content funnel. This is one of the main points.
  • It gets into remarketing, where audience objections are closed in several stages and in several cycles.
  • At the end of the month, there is an emphasis on remarketing with deadlines.
  • People are afraid to miss a profitable offer and buy.
Answer the question
Why did you get good results in advertising?
Dennis Kogan
We used a lot of tricks. But these tricks are not in the audience settings, as many people think. Secrets in the scheme of the advertising campaign itself and in the content that we use. We think over the traffic funnel, and it gives the result.
What difficulties did you face during the year?
Dennis Kogan
The sales department was fully loaded. 

Every day there were more than 1,200 leads. On some days, the number of leads reached 3,000 per day. The sales department did not have time to quickly process everyone and sometimes people waited for their answer for 2-3 days.

The client dealt with this issue and constantly hired new sales managers.

We thought, what if we make leads more expensive, but so that they are of better quality and their conversion into a purchase is higher.

We tried a different approach in advertising in order to immerse a person in the product more in acquisition and so that only those who are ready to buy leave an application. As a result, the conversion to sale from such leads was at the same level, but the cost of these leads was 3 times higher.

As a result, it was decided to return to the previous scheme.

2. We also launched advertising on wholesale orders. For 2 weeks of the advertising campaign, the client closed 45 wholesale orders. At the moment, this direction is suspended, because it is necessary to increase production capacity.

3. The cost of traffic was constantly growing, but due to new ideas in banners, videos, texts — we managed to reduce it.

We do not focus on the cost of a click – it is always important for us only that the advertising pays off and we get into the client’s KPI. But in this case, the click played an important role for the traffic funnel, so making it cheaper helped us.

Helpful Findings

  1. Prices for goods were in posts, in stories, on the website. But in advertising we did not use prices. The price in the acquisition scared people away and had a bad effect on the traffic funnel. 
  2. There was a link to the site on Instagram. Once we tested and used a WhatsApp link instead of a website. The volume of Leads increased by 40%. In the future we used a link to WhatsApp, and the link to the site for payment was thrown off by sales managers in personal messages.
  3. The project has a wide GEO of sales, so every month we analyzed from which geolocation it was best or worst to buy. More budget was spent where the payback was greater.
  4. What content helped sell: live broadcasts, video reviews with famous people, product comparison videos.
  5. For advertising, we prepared scripts for videos so that the client can prepare the content that we require for advertising.

Future plans for the project:

The company we are working with is now ramping up production and recruiting new staff. The plans are to increase the budget per month to $1,000,000 and total revenue up to $10,000,000.

We are ready for such scaling.

The final

If you need an ads traffic team that can be entrusted with a large advertising budget in Facebook/Instagram and that advertising will pay off, we can help you.

We have a strong ads traffic team with extensive experience. The cases confirm this.

If you need a contractor who can be trusted with hundreds of thousands and millions of budget and top professionals with extensive industry experience who will work with the project, this is about us.

Write to me on Telegram (active link directly to my chat if you are reading from a mobile phone), we will discuss the situation, there are cases on the adjacent pages, I personally had a hand in each of them as a strategist or senior specialist.

Dennis Kogan
for new victories
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FB and Instagram Ads Services For Business
Why did you get good results in advertising?
We used a lot of tricks. But these tricks are not in the audience settings, as many people think. Secrets in the scheme of the advertising campaign itself and in the content that we use. We think over the traffic funnel, and it gives the result.
What difficulties did you face during the year?
The sales department was fully loaded. 

Every day there were more than 1,200 leads. On some days, the number of leads reached 3,000 per day. The sales department did not have time to quickly process everyone and sometimes people waited for their answer for 2-3 days.

The client dealt with this issue and constantly hired new sales managers.

We thought, what if we make leads more expensive, but so that they are of better quality and their conversion into a purchase is higher.

We tried a different approach in advertising in order to immerse a person in the product more in acquisition and so that only those who are ready to buy leave an application. As a result, the conversion to sale from such leads was at the same level, but the cost of these leads was 3 times higher.

As a result, it was decided to return to the previous scheme.